Selzters

We reimagined Molson Coors Canada's seltzer presence as a modular flavor playground — a space where each brand's individuality could shine within a cohesive portfolio expression that felt like you were stepping up to a Palm Beach upscale country club. The creative system married visual harmony with flexibility, allowing for easy updates as new flavors launched and regional preferences shifted. This approach delivered retail theater and consumer engagement while positioning Molson Coors as the ultimate destination for seltzer discovery.