Everydrop

When Everydrop refrigerated water filters asked us to refresh their brand foundation, we identified a bigger opportunity to drive change — to separate them from the sea of sameness. We did this by elevating their brand purpose, adopting the creator archetype. This paved the way for an inspiring transformation in which possibility flows through clean drinking water right from your fridge.

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This foundational branding is leading a new approach to media buying and the eCommerce experience ahead, helping to secure new funding for a full platform migration, supported by new brand storytelling and content creation.