Fairlife
Fairlife has always been more than milk — it’s the taste of better choices. Across seasons and occasions, we reimagined how and when people reach for milk, from festive holiday tables to post-workout recovery and everyday snacking moments. Through storytelling that blended indulgence with intention, each campaign invited shoppers to see Fairlife as the deliciously smarter option — no compromise required.
Redefining Holiday Traditions
During the winter season, we brought warmth and nutrition to classic holiday moments — from baking to brunch to festive drinks. The campaign inspired shoppers to trade up their everyday milk for Fairlife’s richer, more nutritious option, making taste and wellness part of every celebration.
Deliciously Good. Goodness That’s Good for You.
For time-pressed parents and snack lovers, we turned quick breaks into small indulgences worth savoring. From daytime “snack time escapes” to the classic milk-and-cookies ritual, we invited shoppers to elevate their snacking game with the irresistibly delicious nutrition of Fairlife.
Hydrate. Recover. Power On.
We joined forces with Powerade to reach fitness enthusiasts who wanted to hydrate and recover smarter. The creative bridged two powerhouse brands to own the post-workout moment — celebrating performance, protein, and the taste that makes refueling something to look forward to.
