Blue Moon

We set out to make Blue Moon the shining centerpiece of the holidays — quite literally. Inspired by its Made Brighter platform, we positioned Blue Moon as the good stuff — the drink that earns a place on the bar cart. Our campaign, "Break Out The Bright Sutff," brought this to life through vibrant creative, a custom bar cart promotion, and a fully integrated holiday rollout. The result: a campaign that's a bright, warm and inviting as the brand itself — already lighting up excitement across Canadian markets.