Corn Nuts
During the 100 Days of Summer, Corn Nuts set out to shake up convenience store snacking with bold new flavors like Mexican Street Corn and Kickin’ Cheddar, plus an innovative partially popped kernel that brought excitement back to the snack aisle.
Playing off a familiar catchphrase, our “Shuck the Snack Up!” campaign turned everyday c-store moments into a full-blown flavor rebellion—complete with spoof “breaking news” segments on GasTV, digital menu takeovers, in-store audio, and social content that stopped shoppers in their tracks.
Designed to disrupt auto-pilot snack routines and inject bold, irreverent energy into the category, the campaign ignited nationwide at 7-Eleven, Circle-K, and Kwik Trip locations. The results spoke volumes: what began as a 5% sales growth target erupted into over 50% year-over-year sales and unit lifts, proving that when you shuck the status quo, big things pop.
The shoot even coincided with my birthday. With a tight-knit, hands-on team, I was fully immersed in bringing the campaign to life—directing, problem-solving, and celebrating small victories. The team capped the day with cupcakes and a song, making a gas station my happiest birthday set yet.
