Coors Light

Sometimes the best ideas start with nothing but a concept and a deadline. When we were given the “Case of the Mondays” concept—no visuals, no write-up, just a rough idea—we were tasked with creating a nationwide retail activation that would launch in sync with a Super Bowl spot.

 

The challenge? Getting the distributor network on board without even having a concrete program to sell them. Timing was everything, and we had to pull off an overnight retail takeover that aligned perfectly with the Super Bowl’s Case of the Mondays TV commercial.

 

Our solution? We brought the concept to life in the boldest way possible: A Giant Case of the Mondays—because after Super Bowl Sunday, no Monday feels quite like that one. The campaign turned out to be an unforgettable experience, connecting the humor of the spot with an immersive, unexpected retail moment that was as memorable as the game itself and our display won an OMNI Award from the Path to Purchase Institute.