Cricut

Cricut struggled with creating relatable projects and stories, often times overwhelming their consumers with complexity. As a Cricut user myself, I personally connected with the findings shared by the Consumer Insights team. In partnership with our clients, I intimately led the creation of the projects, storyboarding, producing, directing, styling and editing. When they asked me to share my own personal story, I happily obliged (I'm in the 4th video down).

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With a quick turn-around of less than 60 days from kickoff to completion and a lean production budget of $30k total for 5 videos, ​these videos will make up 70% of their media placements, while being served sequentially taking consumers from Awareness through to Consideration.

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