JennAir

Relaunching a luxury brand under the rebel ethos demands transformation at every touchpoint. I led the creation of immersive digital experiences for JennAir’s product line — translating the “Bound by Nothing” brand stance into rich storytelling across a redesigned jennair.com, artistic product photography & video, interactive touchscreens, and premium showroom environments.

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This included leading UI/UX and content redesign of core brand-site experiences, like the product detail pages, ensuring the digital expression matched the brand's bold aesthetic and attitude.

 

The physical and digital experiences were intentionally designed to work in concert — culminating in a curated, invitation-only showroom journey where interactive storytelling, space, and demonstration were choreographed to guide buyers from discovery to desire.